Andrea Carreola – Product Owner

A collection of wireframes and user journey maps pinned on a clean white magnetic board, each sheet showing detailed mobile app screens for a digital travel booking product. Arrows and colored sticky notes indicate flows and priorities, while small printed icons of airplanes, hotels, and activities mark key steps. The room is a bright, modern meeting space with a large glass wall in the background, softly out of focus. Diffused daylight fills the scene, highlighting the paper textures and ink lines. Photographic, professional composition shot from a slight side angle, with the board occupying most of the frame, conveying methodical product thinking and collaboration without showing any people.

Productos digitales para el turismo

Explora proyectos donde lideré producto digital, conectando negocio y tecnología para crear experiencias de viaje escalables y centradas en las personas.

A high-resolution tablet lying on a smooth grey concrete table, displaying an analytics dashboard for a tourism technology platform. The screen shows clean charts, conversion funnels, and KPIs in a well-organized layout with subtle blues and teals. Beside the tablet sit a slim stylus, a closed notebook, and a pair of wireless earbuds resting in their case. Cool, indirect daylight from the left creates crisp reflections on the tablet glass and soft shadows across the table. Photographic realism at a 45-degree overhead angle, with a sharp focus on the tablet screen and slight vignetting around the edges, giving a focused, analytical and data-driven atmosphere suited to a product owner’s portfolio.
A close-up, photographic shot of a glossy airport departure board redesigned as a modern digital interface on a large wall-mounted screen. Instead of flight numbers, each row lists product features, sprints, and release dates for a travel tech platform, using clean typography and subtle accent colors. The surrounding environment hints at a contemporary office lobby with blurred geometric wall panels and a potted plant in the distant background. Cool, directional overhead lighting creates gentle reflections on the screen surface and nuanced shadows on the wall. Captured straight-on at eye level, with sharp detail on the interface and a slight background blur, the mood is innovative, forward-looking, and distinctly tied to the tourism sector.
A sleek digital product roadmap displayed on a thin, frameless glass monitor standing on a light oak desk. Color-coded milestones and feature releases form clear horizontal lanes, with icons representing travel and tourism services. The environment is a minimalist, modern workspace with a neutral palette, featuring a closed laptop, a small notebook, and a pen neatly aligned. Soft natural daylight from an unseen window creates gentle reflections on the glass screen and subtle shadows on the desk. Photographic realism from an eye-level angle, with a shallow depth of field that keeps the roadmap in sharp focus while the background softly blurs, conveying clarity, strategy, and professional organization.
An overhead photographic view of a tidy product planning workspace featuring a large kraft paper sheet spread across a white table, covered with neatly arranged colored index cards labeled with feature names, user stories, and priorities for a digital travel product. A slim silver laptop sits open at the top edge showing a blurred backlog tool, while thin markers and a ruler rest nearby. Soft warm office lighting combines with gentle daylight from the right, creating a balanced, inviting tone. The composition uses the rule of thirds to highlight the structured clusters of cards, with sharp focus throughout, evoking a sense of meticulous planning, backlog management, and organized creativity without any human presence.

Casos de estudio en profundidad

En cada caso de estudio encontrarás contexto del negocio turístico, problema detectado, hipótesis de producto, definición de backlog, métricas de éxito y los aprendizajes que guiaron siguientes iteraciones.

Ver casos completos

Testimonios clave

Puntuación: 4.5 de 5.

“Trabajar con Andrea transformó la manera en que priorizamos nuestra hoja de ruta digital. Pasamos de tener una lista interminable de ideas a un backlog claro, alineado con objetivos de negocio y medido con KPIs concretos. Gracias a su enfoque en valor y su capacidad de traducir la complejidad técnica al lenguaje del negocio, redujimos el time-to-market de nuevas funcionalidades clave en el canal online.”

Marta Gómez

Puntuación: 4.5 de 5.

“Andrea logró coordinar a equipos de desarrollo, marketing y operaciones en varios países para lanzar nuestro nuevo motor de reservas. Su visión de producto, combinada con una escucha activa hacia los stakeholders, nos permitió aumentar la conversión en la web y mejorar la experiencia de los viajeros. Nunca pierde de vista al usuario final y sabe tomar decisiones difíciles basadas en datos.”

Carlos Ruiz

Puntuación: 4.5 de 5.

“Como líder técnico, valoro cuando un Product Owner entiende tanto la arquitectura como las limitaciones reales del equipo. Andrea no solo domina el contexto tecnológico, sino que además facilita discusiones profundas sobre soluciones y trade-offs. Gracias a su trabajo, nuestras ceremonias ágiles son más efectivas, el equipo está más enfocado y entregamos incrementos de producto más estables y relevantes para el negocio turístico.”

Lucía Herrera